About Us

Welcome to The Willows — Your coven's closet all year long.

Our names are Nick and Ashton. Our brand story began amidst the eerie charm of Salem, Massachusetts, where we got engaged and married on the most magical night of the year—Halloween, in 2020 and 2021. Fueled by love, spooky vibes, and a deep obsession with all things witchy, we conjured up a brand that celebrates the spirit of the season year-round.

Named after the hauntingly beautiful Salem Willows, where our love story took root, The Willows is our spellbound tribute to the place and the holiday that stole our hearts.

Whether you’re a full-time witch or just someone who believes that October 31st deserves 365 chances—this is your coven.

Stay spooky. Stay strange. Stay spellbound.